Gab Lab Playbook
In GAB LAB: The playbook of public speaking prowess through everyday conversation, you’ll learn cognitive science based design, including visual Message-Mapping and the 3 Pentagons, neuroscience’s secret to gaining attention, as well as cutting edge strategies like The Magic 10, and pattern interrupts. You’ll find creative ways and exercises to hone your skills through everyday conversations. Not only will you enhance your interpersonal communication, you’ll be ready to step forward, take the stage and speak out with aplomb.
Street-Smart Persuasion
Speakers today need to be street-smart and savvy. Contemporary culture presents challenges to traditional notions of persuasion and invites us to take a fresh look at the tools necessary to exert influence in the twenty-first century. Street-Smart Persuasion: A Speaker’s Guide To Socratic Design proposes a unique and unconventional design for persuasive messaging. Research in cognitive science, neuroscience, communication theory and psychology supports the theory on which this structure is based and points to optimal design choices for mastery in the art of influence.